Last updated: January 2026
Introduction
Dementia-Shop UK ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.
Information We Collect
We collect minimal information to provide and improve our service:
- Usage Data: We may collect information about how you access and use the website, including your IP address, browser type, pages visited, and time spent on pages.
- Contact Information: If you contact us via email or our contact form, we collect the information you provide (name, email, message content).
- Newsletter: If you subscribe to our newsletter, we collect your email address.
How We Use Your Information
We use the information we collect to:
- Provide and maintain our website
- Respond to your enquiries and provide support
- Send newsletters (only if you've subscribed)
- Analyse website usage to improve our content and user experience
- Detect and prevent technical issues
Amazon Affiliate Programme
Dementia-Shop UK is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
When you click on Amazon product links on our site, Amazon may collect information about your visit and any purchases you make. This is governed by Amazon's own privacy policy, which we encourage you to read.
Cookies
We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.
We use cookies for:
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors interact with our website
- Affiliate cookies: Amazon uses cookies to track referrals from our site
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function properly.
Third-Party Services
We may employ third-party companies and individuals to facilitate our website, provide services on our behalf, or assist us in analysing how our website is used. These third parties have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Third-party services we use include:
- Amazon Associates (affiliate programme)
- Google Fonts (web fonts)
Data Security
The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
Links to Other Sites
Our website contains links to other sites, particularly Amazon. If you click on a third-party link, you will be directed to that site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.
Your Rights
Under UK GDPR, you have certain rights regarding your personal data:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data
- The right to withdraw consent for marketing communications
- The right to lodge a complaint with a supervisory authority
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: [email protected]
- Via our contact page